Useful stuff I actually use
A home for tools, resources and opinions that do not need another 2,000-word SEO article written around them.
Podcasts
- Search Off the RecordGoogle Search Relationsunreviewed
Mueller, Splitt, Illyes and Sassman, largely unedited.
- Crawling MondaysAleyda Solisunreviewed
Technical and international SEO, worked through in public.
- Search with CandourMark Williams-Cookunreviewed
Weekly technical SEO and AI search.
- Casual Catch-ups over SEO, CRO en Data & AnalyticsRoy Huiskesunreviewed
In Dutch. Conversations with SEO, CRO and analytics specialists.
- SEO & Organic MarketingChantal Sminkunreviewed
In Dutch. Search optimisation from the ground up.
- Goed Gevondenunreviewed
In Dutch. Being found in Google, for business owners.
- SEO.be podcastMathias Noyezunreviewed
In Dutch, from Belgium. Conversations with SEO specialists.
Newsletters
- SEOFOMOAleyda Solisunreviewed
The week in search, filtered.
- Growth MemoKevin Indigunreviewed
Search strategy with the reasoning shown.
- SparkToroRand Fishkinunreviewed
Audience research and zero-click search.
- Search Engine Landunreviewed
The daily record of what changed.
Books
- Obviously AwesomeApril Dunfordunreviewed
Positioning, which is upstream of every keyword decision.
- The Mom TestRob Fitzpatrickunreviewed
How to ask questions that survive contact with a real answer.
- InspiredMarty Caganunreviewed
Product discovery and delivery.
- Don't Make Me ThinkSteve Krugunreviewed
Still the shortest route to a usable page.
Current stack
- Peec AI
AI search analytics: where a brand shows up across LLM answers.
- Profound
AI search visibility and citation tracking. Mind the domain: profound.com is a different company.
- Screaming Frog SEO Spider
Crawling and log analysis.
- Ahrefs
Backlinks, keywords and Brand Radar for AI mentions.
- Mangools
Rank tracking and the AI Search Watcher.
- Google Search Console
The only first-party record of what search actually did.
- Next.js
This site runs on it.
- Tailwind CSS
Design tokens straight into utilities.
- Claude Code
Pair programming and audit tooling.