Useful stuff I actually use
A home for tools, resources and opinions that do not need another 2,000-word SEO article written around them.
Current stack
- Peec AI
Tracks where your brand shows up across ChatGPT, Gemini and AI Overviews. One of the few GEO tools that shows which sources feed the answer instead of just handing you a score.
- Profound
Heavier and pricier than Peec, but stronger at breaking down prompts and competitors. Worth it once AI visibility becomes a standing reporting line.
- Screaming Frog SEO Spider
Still the fastest way to answer what a crawler actually sees. Turn JavaScript rendering off and you immediately know what AI crawlers are missing.
- Ahrefs
For keywords, backlinks and competitive research. The Brand Radar side has become genuinely usable for AI visibility too.
- Google Search Console
Free, and since the Generative AI reports the only place showing how often your pages appear inside AI Overviews and AI Mode. Start here, not at a 400-a-month tool.
Newsletters
- SEOFOMOAleyda Solis
The weekly roundup of what actually happened in search. If I could keep only one, this one.
- Growth MemoKevin Indig
Original data and analysis rather than news. I cite his ghost citations research regularly.
- SparkToroRand Fishkin
Publishes the zero-click numbers the rest of the industry cites, with the methodology attached.
Podcasts
- Search Off the RecordGoogle Search Relations
Google’s own search team thinking out loud. Rare: the source itself rather than someone interpreting it.
- Crawling MondaysAleyda Solis
Practical and concrete, heavy on technical SEO. Short enough to finish.